Recently, PricewaterhouseCoopers (now PwC) highlighted the need for young professionals to embrace social media in order to effectively build their networks. I found two parts of their presentation particularly interesting: making over your online image and developing your personal brand. Take a look at the thoughts they have to share:
Online Image Make-Over
- Study profiles of people you admire in order to understand what, where, and how they post
- Beef up your Linkedin profile with a headline, specialties, experience, apps, and recommendations
- Make Facebook more professional by adding work experience, incorporate professional pages and events into your account, and remove inappropriate material
- Use Twitter appropriately and connect it with Linkedin or add it to your e-mail signature
- Follow companies and people you admire in the professional world
- Tweet professional events you are attending and books you are reading
Develop Your Personal Brand
The people in your personal and professional networks can have a large impact on the way other people see you (especially potential clients and employers).
- Spend as much effort (if not more) on building relationships than skills
- Don't just look toward your network when you need something; make sure you develop genuine relationships
- Make sure you have an accurate, up-to-date database of people in your network
- Keep track of important information about the people (birthdays, hobbies, connections, etc.)
- Connect with your network on multiple social media sites
- Share short hellos and interesting articles to show interest in your network
- Join groups in addition to connecting with people
- Groups show dedication and interest in your field
- Go the extra mile and be thoughtful
- Send "happy birthday" and holiday messages with a personal touch
- Reach out to connections to ask if there is something you can do for them
- Share what you are doing in your life
- Update at least once a week about books you're reading and events you're attending
- Invite people to support events and organizations your involved with
Well, there you go. A quick summary of why we can't just through in the towel and give up on social media. Networking is becoming more important in succeeding as a young professional, and social media is a component of networking that isn't going anywhere. I'd like to finish with an experiment, and I could use you're help...
This is where you come in (ACTION REQUIRED)
If you have come across this blog post via a social media sites, add a comment below by clicking where it says "comments" and let me know how you got here(Twitter, Facebook, Google+, Linkedin, etc.).
Also, if you liked what PwC and I have to say, share it with your own social media network.
Let's see how many people we can get to comment!!!